Data protection
data protection
We have written this data protection declaration (version 24.07.2020-311197427) in order to provide you with information in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 to explain what information we collect, how we use data and what choices you have as a visitor to this website.
Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit websites these days, certain information is automatically created and stored, including on this website.
If you visit our website as it is now, our web server (computer on which this website is stored) automatically saves data such as
the address (URL) of the accessed website
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and the IP address of the device from which access is made
Date and Time
in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.
Cookies
Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
What exactly are cookies?
Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.
One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies save certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.
For example, cookie data can look like this:
Name: _ga
Expiry time: 2 years
Use: Differentiation of website visitors
Exemplary value: GA1.2.1326744211.152311197427
A browser should support the following minimum sizes:
A cookie should be able to contain at least 4096 bytes
At least 50 cookies should be able to be stored per domain
A total of at least 3000 cookies should be able to be stored
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Absolutely necessary cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website in different browsers.
Goal-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.
When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.
How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.
What about my data protection?
The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, are stored by us together with the time and the IP address. Address is only used for the specified purpose, stored securely and not passed on to third parties.
We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail - outside of this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
The legal basis is Article 6 Paragraph 1 a GDPR (lawfulness of processing) in that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal email is sufficient, you will find our contact details in the imprint.
Rights according to the General Data Protection Regulation
According to the provisions of the GDPR, you have the following rights:
Right to rectification (Article 16 GDPR)
Right to erasure ("right to be forgotten") (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification - obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing - including profiling
to become (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.
You can find out more about how to object to this analysis of the visit data in the following data protection declaration.
TLS encryption with https
We use https to transmit data securely on the Internet (data protection through technology design, Article 25 (1) GDPR ) . By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address.
Google Analytics privacy policy
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is google analytics?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we receive reports on your user behavior. These reports can include the following:
Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition Reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
Behavioral Reports: This is where we learn how you interact with our website. We can understand which path you take on our site and which links you click.
Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently
read this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.
Which data is saved by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311197427-5
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152311197427-1
Purpose: The cookie is also used to differentiate between website visitors.
Expiry date: after 24 hours
Name: _gat_gtag_UA_ <property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to a year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again.
Expiry date: after closing the browser
Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to save custom user data. It is always updated when information sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be complete, as Google keeps changing the choice of its cookies.
Here we show you an overview of the most important data that is collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. In this way we get information about where you are on our site.
Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: We speak of a bounce if you only view one page on our website and then exit our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that it cannot be clearly assigned.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or us, of course, also interested in which website or which advertising you came to our site.
Further data are contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where will the data be stored?
Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.
A standard storage period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit
.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. Use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311197427 . We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de .
Google Analytics IP anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .
Google Analytics reports on demographics and interests
We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports contain information on age, gender and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .
You can stop using the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated by checking the box.
Google Analytics add-on for data processing
We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.
You can find more about the addition on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.
The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you are viewing a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.
Google Tag Manager privacy policy
For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.
In this data protection declaration we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.
What is the Google Tag Manager?
The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep our day jungle in order.
What data is saved by the Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies and does not save any data. He acts as a mere "administrator" of the implemented tags. The data record the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and is not saved.
The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.
How long and where will the data be stored?
When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.
How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311197427 . If you want to find out more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html .
Newsletter data protection declaration
If you subscribe to our newsletter, you transmit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter only for our newsletter and do not pass it on.
If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - then we will delete all data that was saved when you registered for the newsletter.
Google AdSense privacy policy
We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can show advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration about Google AdSense, we explain to you why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.
What is Google AdSense?
The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and on the basis of our offer, Google checks which advertisements are suitable for our website and for our users. At this point we want to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the displays have also been adapted to the respective user interface. That means, regardless of whether you visit our website from your smartphone, PC or laptop, the displays adapt to your device.
Why do we use Google AdSense on our website?
Running a high quality website takes a lot of dedication and effort. Basically, we're never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we decided to use ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.
Similar to the Google indexing for a website, a bot examines the corresponding content and the corresponding offers on our website. The content of the advertisements is then adjusted and presented on the website. In addition to the content-related overlaps between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.
What data is stored by Google AdSense?
Cookies are used, among other things, so that Google AdSense can display advertising that is tailored to you. Cookies are small text files that store certain information on your computer.
In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable information. It should be noted, however, that Google regards data such as “pseudonymous cookie IDs” (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.
As part of AdSense, third-party providers may place and read cookies in your browser or use web beacons to save data that they receive through the provision of advertisements on the website. Web beacons are small graphics that make a log file analysis and a recording of the log file. This analysis enables statistical evaluation for online marketing.
Google can use these cookies to collect certain information about your user behavior on our website. These include:
Information on how to deal with an ad (clicks, impressions, mouse movements)
Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data will help prevent you from showing an ad more often.
In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personal data that Google may have about you via other Google services.
In the following, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that only has Google AdSense installed:
Name: uid
Value: 891269189311197427-8
Purpose: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
Expiry date: after 2 months
Name: C.
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
Expiry date: after 1 month
Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can route more relevant advertisements to the visitor and helps improve campaign performance reports.
Expiry date: after 2 months
Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311197427-1
Purpose: The cookie is saved under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows you to measure how well an ad is received by our visitors.
Expiry date: after 1 month
Name: test_cookie
Value: not specified
Purpose: The "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is saved under the domain doubleclick.net.
Expiry date: after 1 month
Name: CT592996
Worth: 733366
Purpose: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiry date: after one hour
Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of their cookies again and again.
How long and where will the data be stored?
Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google's in-house servers in the USA.
If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google can also collect personal data.
You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.
How can I delete my data or prevent data storage?
You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.
Here you can find instructions on how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.
If you have a Google Account, you can receive personalized advertising on the website https://adssettings.google.com/authenticated
deactivate. Here, too, you will continue to see advertisements, but these are no longer adapted to your interests. Still, the ads will be displayed based on a few factors such as your location, browser type, and the search terms used.
You can read which data Google basically collects and what it uses this data for at https://www.google.com/intl/de/policies/privacy/.
Embedded social media elements data protection declaration
We integrate elements of social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:
Instagram privacy policy: https://help.instagram.com/519522125107875
The Google data protection declaration applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook data policy: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/de/privacy
Facebook privacy policy
We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.
What are Facebook tools?
In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:
Facebook pixel
social plug-ins (such as the "Like" or "Share" button)
Facebook login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services
These tools enable Facebook to expand its services and to obtain information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show the users appropriate advertising, Facebook needs information about the wishes and needs of the people. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way, Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
Which data are saved by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called "hashing" takes place before customer data is transmitted to Facebook. This means that a data record of any size can be transformed into a character string. This is also used to encrypt data.
In addition to the contact details, "event data" are also transmitted. "Event data" means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the already mentioned comparison process, Facebook will delete the contact details again.
In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .
How long and where will the data be stored?
In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:
1) On the right side of Facebook, click Settings.
2) Then click on "Your Facebook information" in the left column.
3) Now click “Deactivate and Delete”.
4) Now select "Delete account" and then click on "Next and delete account"
5) Now enter your password, click on "Next" and then on "Delete account"
The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow it.
Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update .
Facebook social plug-ins privacy policy
So-called social plug-ins from Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.
The following social plug-ins are offered by Facebook:
“Save” button
"Like" button, share, send and quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in
At https://developers.facebook.com/docs/plugins you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can use them to optimize our advertisements.
If you have a Facebook account or have already visited facebook.com , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).
The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.
In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.
If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.
At least the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:
Surname:dpr
Value:no information
Purpose of use:This cookie is used to make the social plugins work on our website.
Expiry Date:after the session ends
Surname:fr
Value:0jieyh4311197427c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use:The cookie is also necessary for the plug-ins to function properly.
Expiry Date:after 3 months
Annotation:These cookies were set after a test, even if you are not a Facebook member.
If you are logged in to Facebook, you can change your settings for advertisements underhttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you canhttp://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.
If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policyhttps://www.facebook.com/policy.php.
Facebook Login Privacy Policy
We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. There you can register using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.
In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site using the Facebook login:
Surname:fr
Value:0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use:This cookie is used to ensure that the social plugin on our website works in the best possible way.
Expiry Date:after 3 months
Surname:datr
Value:4Jh7XUA2311197427SEmPsSfzCOO4JFFl
Purpose of use:Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry Date:after 2 years
Surname:_js_datr
Value:deleted
Purpose of use:Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry Date:after the session ends
Annotation:The cookies listed are just a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.
On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand we have the opportunity to share data with Facebook. This allows us to better tailor our offering and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as
-
your facebook name
-
your profile picture
-
a registered email address
-
friend lists
-
Button information (e.g. "Like" button)
-
birthday date
-
language
-
Residence
In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit or which products you have purchased from us.
By using Facebook Login, you agree to the data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration belowhttps://de-de.facebook.com/policy.php.
If you are logged in to Facebook, you can change your settings for advertisements underhttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.
Instagram Privacy Policy
We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.
In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines on the other.
What is Instagram?
Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.
What data is stored by Instagram?
When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that data processing works the same on Instagram as on Facebook. That means: if you have an Instagram account orwww.instagram.comvisited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.
These cookies were used in our test:
Surname:csrftoken
Value:“”
Purpose of use:This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date:after a year
Surname:middle
Value:“”
Purpose of use:Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie defines a unique user ID.
Expiry Date:after the end of the session
Surname:fbsr_311197427124024
Value:not specified
Purpose of use:This cookie stores the log-in request for users of the Instagram app.
Expiry Date:after the end of the session
Surname:right
Value:ATN
Purpose of use:This is an Instagram cookie that ensures functionality on Instagram.
Expiry Date:after the end of the session
Surname:holidays
Value:“{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311197427”
Purpose of use:This cookie is used for Instagram marketing purposes.
Expiry Date:after the end of the session
Annotation:We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.
And this is how the Instagram account deletion works:
First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the webpage, click "Manage Account" and then click "Delete Your Account".
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.
As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Here we show you the instructions for the most important browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Unter https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC learn more about it. We have tried to give you the most important information about data processing by Instagram. onhttps://help.instagram.com/519522125107875
you can learn more about Instagram's data policies.
Twitter Privacy Policy
We have integrated functions from Twitter on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform operated by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
As far as we know, in the European Economic Area and in Switzerland, the mere integration of the Twitter function does not transfer any personal data or data about your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.
What is Twitter?
For some, Twitter is a news service, for others a social media platform, and still others speak of a microblogging service. All of these terms have their place and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open news platform. You can also have an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and services through different channels and to communicate with our customers. Twitter, in particular, has become dear to us as a useful “small” news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you can't follow every channel separately. After all, you have other things to do as well. That is why we have also included Twitter functions on our website. You can experience our Twitter activity 'on the spot' or follow a direct link to our Twitter page. With the integration, we want to strengthen our service and user-friendliness on our website.
What data does Twitter store?
On some of our subpages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking on a button, Twitter can collect and store data. Even if you don't have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage is mostly done via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.
We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. Under no circumstances can we guarantee completeness here, since the choice of cookies is always changing and depends on your individual actions with the Twitter content.
These cookies were used in our test:
Surname:personalization_id
Value:“v1_cSJIsogU51SeE311197427”
Purpose of use:This cookie stores information about how you use the website and which advertisements may have brought you to Twitter.
Expiry Date:after 2 years
Surname:long
Value:en
Purpose of use:This cookie saves your default or preferred language.
Expiry Date:after the session ends
Surname:guest_id
Value:311197427v1%3A157132626
Purpose of use:This cookie is set to identify you as a guest.
Expiry Date:after 2 years
Surname:FM
Value:0
Purpose of use:Unfortunately, we were not able to find out the intended use of this cookie.
Expiry Date:after the session ends
Surname:external_referer
Value:3111974272beTA0sf5lkMrlGt
Purpose of use:This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.
Expiry Date:After 6 days
Surname:eu_cn
Value:1
Purpose of use:This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiry Date:After a year
Surname:ct0
Value:c1179f07163a365d2ed7aad84c99d966
Purpose of use:Unfortunately, we did not find any information about this cookie.
Expiry Date:after 6 hours
Surname:_twitter_sess
Value:53D%253D–dd0248311197427-
Purpose of use:With this cookie you can use functions within the Twitter website.
Expiry Date:after the session ends
Annotation:Twitter also works with third parties. That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.
On the one hand, Twitter uses the collected data to better understand user behavior and thus to improve its own services and advertising offers, on the other hand, the data is also used for internal security measures.
How long and where is the data stored?
If Twitter collects data from other websites, it will be deleted, aggregated or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we were not able to determine for sure whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful for the company, you delete the data or there is a legal deletion period.
How can I delete my data or prevent data storage?
In its data protection guidelines, Twitter repeatedly emphasizes that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course also store your data.
If you have a Twitter account, you can manage your information by clicking "More" under the "Profile" button. Then click on “Settings and data protection”. Here you can manage the data processing individually.
If you don't have a Twitter account, you cantwitter.com and then click on "Personalization". You can manage the data you have collected under the item "Individualization and data".
As mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions on how to manage cookies for the most popular browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
You can also manage your browser so that you are informed of each individual cookie. Then you can always decide individually whether you allow a cookie or not.
Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under "Individualization and data". If you use Twitter on a browser, you can see personalized advertising athttp://optout.aboutads.info/?c=2&lang=ENdeactivate.
Twitter is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Underhttps://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO learn more about it.
We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter data protection declaration athttps://twitter.com/de/privacy.
Pinterest Privacy Policy
On our website we use buttons and widgets from the social media network Pinterest, owned by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.
By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.
The privacy policy, what information Pinterest collects and how they use it can be found athttps://policy.pinterest.com/de/privacy-policy.
YouTube Privacy Policy
We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can view videos, rate them, comment on them and upload them themselves free of charge. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have embedded on our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.
Which data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.
If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y311197427-1
Purpose: This cookie registers a unique ID to save statistics of the video viewed.
Expiry date: after the end of the session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry date: after 8 months
Name: GPS
value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in to your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311197427-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALLl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI311197427-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. Underhttps://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed into a Google Account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.
Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google cookies are deleted or deactivated. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about how your data is handled, we recommend the data protection declaration belowhttps://policies.google.com/privacy?hl=de.
Klarna Checkout Privacy Policy
We use the Klarna Checkout online payment system from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data, among other things, will be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of data processing by Klarna.
What is Klarna Checkout?
Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.
Why do we use Klarna Checkout for our website?
Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.
What data is stored by Klarna Checkout?
As soon as you opt for the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. Technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you on the Klarna checkout page and transmitted to the Klarna servers and stored there. This data is also saved if you have not yet completed an order.
If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for credit and identity checks:
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Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
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Payment information such as credit card details or your bank account number
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Product information such as tracking number, type of item and price of the product
In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.
In addition to the data mentioned above, Klarna can also collect data about the goods or services that you buy or order, either itself or through third parties (such as through us or through public databases). This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also share your personal information with service providers such as software providers, data storage providers or us as a retailer.
When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There the following cookie is set by sofort.com:
Surname:SOFUEB
Value:e8cipp378mdscn9e17kajlfhv7311197427-4
Purpose of use:This cookie stores your session ID.
Expiry Date:after ending the browser session
How long and where is the data stored?
Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR, the third country is subject to an adequacy decision by the European Union or the country has the US Privacy Shield certificate. The data is always stored for as long as Klarna needs it for the processing purpose.
How can I delete my data or prevent data storage?
You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company's privacy teamdatenschutz@klarna.deto contact. Via the Klarna website"My privacy request" you can also contact Klarna directly.
You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
We hope to have given you a good overview of data processing by Klarna. If you want to find out more about how your data is handled, we recommend the Klarna data protection declaration belowhttps://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.
Immediate transfer privacy policy
On our website we offer the payment method "Sofortüberweisung" from Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but is based in Germany, Theresienhöhe 12, 80339 Munich.
If you decide to use this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.
What is an "instant transfer"?
Sofortüberweisung is an online payment system that allows you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. Only a few banks still do not support this payment method.
Why do we use "Sofortüberweisung" on our website
?
Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use "Sofortüberweisung" as the payment system.
What data is stored by "Sofortüberweisung"?
If you carry out an immediate transfer via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.
As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment contribution. In some cases, it is also checked whether instant transfers have been successfully carried out in the last 30 days. Furthermore, your user identification (such as user number or contract number) in abbreviated (“hashed”) form and your IP address are collected and stored. In the case of SEPA transfers, the BIC and IBAN are also saved.
According to the company, no other personal data (such as account balances, sales data, credit limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN/TAN) are collected, stored or passed on to third parties.
Sofortüberweisung also uses cookies to make our own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment you will be redirected to our thank you page. The following three cookies are set here:
Surname:SOFUEB
Value:e8cipp378mdscn9e17kajlfhv7311197427-5
Purpose of use:This cookie stores your session ID.
Expiry Date:after ending the browser session
Surname:User[user_cookie_rules] Value: 1
Purpose of use:This cookie stores your consent to the use of cookies.
Expiry Date:after 10 years
Surname:_ga
Value:GA1.2.69759879.1589470706
Purpose of use:By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors. This is a cookie from Google Analytics.
Expiry Date:after 2 years
Annotation:The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.
How long and where is the data stored?
All data collected is stored within the legal retention period. This obligation can last between three and ten years.
Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR, the country must be in an EU adequacy decision or have the US Privacy Shield certificate.
How can I delete my data or prevent data storage?
You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company's data protection team by sending an email to datenschutz@sofort.com.
You can manage, delete or deactivate possible cookies used by Sofortüberweisung in your browser. This works in different ways depending on your preferred browser. The following instructions show how to manage cookies in the most common browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you want to find out more about the data processing by the company Sofort GmbH, we recommend the data protection declaration belowhttps://www.sofort.de/datenschutz.html.
Wix Privacy Policy
We use the Wix website builder from the Israeli company Wix.com Ltd., 40 Hanamal Tel Aviv St., Tel Aviv 6350671, Israel for our website. In addition to the headquarters in Tel Aviv, there are other company headquarters in Berlin, Dublin, Vancouver and New York. By using Wix, personal data can also be collected, stored and processed from you. With this data protection declaration, we want to explain to you why we use Wix, what data is stored where and how you can prevent this data storage.
What is Wix?
Wix is a website builder that makes it very easy to create HTML5 websites and mobile websites. This online platform is based on the cloud principle and you can use it to easily integrate various functions from Wix or third-party providers into your own website.
Why do we use Wix on our website?
To work on our website, we need an easy-to-use system that allows us to present you with a beautiful design and interesting content quickly and easily. With Wix we have found the right system for this. Due to the ease of use and the comprehensive functions of Wix, we can design our website according to our wishes and offer you good user-friendliness.
What data does Wix store?
The non-personal data includes technical usage information such as browser activity, clickstream activities, session heat maps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet provider and the date of the page visit.
Personal data is also recorded. These are primarily contact details (e-mail address or telephone number if you provide them), IP address or your geographic location.
Tracking systems such as cookies are used to collect data about your behavior on our website. For example, it is recorded which sub-pages you particularly like, how long you are on individual pages, when you leave a page (bounce rate) or which defaults (e.g. language selection) you have made. Based on this data,Wix.comalso adapt their marketing measures better to your interests and user behavior. As a result, the next time you visit our website, you will see our website as you previously set it.Wix.commay also pass on personal data to third parties (such as service providers).
The following are examples of cookies used by Wix:
Surname:XSRF TOKEN
Value: 1591628008|P01ovn-JtsrK
Purpose of use:This cookie is a security cookie and prevents so-called Cross Site Request Forgery. This is an attack on a computer system.
Expiry Date: after session ends
Surname:_wixCIDX
Value: b2474394-b64f-4c7a-a598-16b9043a8938311197427-9
Purpose of use:This cookie enables you to log in to our website with the corresponding data storage in order to shorten the log-in process next time.
Expiry Date: after 3 months
Surname:AWSELB
Value: EB626B5A40C80CEFD0EB26286F9684716FECD023880992D31DEC38311197427-1
Purpose of use:This cookie is used to spread the load on the website across multiple servers. This increases the loading speed of the page.
Expiry Date: after one hour
Surname:AWSELBCORS
Value: 85FDC7C91873988D19D2D53305AA8CAB73AF02FCEAEB626B5A40C
Purpose of use:We have not yet been able to find out any further information about this cookie. As soon as we know more, you will be informed.
Expiry Date: after one hour
Annotation:Please note that the cookies shown above are examples and this list is not exhaustive.
How long and where is the data stored?
The data can be stored on various servers distributed around the world. For example, the data can be stored in the USA, Ireland, South Korea, Taiwan or Israel.
Wix always stores data until it is no longer required for the service provided. We have not yet been able to find out more information about the duration of data storage.
How can I delete my data or prevent data storage?
You have the option to update, correct or delete your personal data at any time. You can also contact the Wix Privacy Department directly atprivacy@wix.comto contact.
To deactivate, delete or manage cookies, all you have to do is select the appropriate settings in your browser. Depending on the browser, this works a little differently. The following instructions show you how to set or manage cookies according to your wishes in the most common browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
Wix.com Ltd. has its headquarters in Israel. Israel is considered by the European Commission as a country that offers an adequate level of protection for the personal data of EU citizens.
In addition, Wix.com is also an active participant in the EU-US Privacy Shield Framework, which also regulates the correct and secure data transfer of personal data. You can find more information on this athttps://www.privacyshield.gov/participant?id=a2zt0000000GnbGAAS&status=Active. With this data protection declaration, we have brought you closer to the most important information about data processing by Wix.com. If you would like more detailed information on this, we recommend that you read the company's data protection guidelines athttps://www.wix.com/about/privacy.
Source: Created with dem Privacy Generatorby AdSimple in cooperation withbuildwir.de